How to Keep Your Premium Cotton Towels Incredibly Soft

The Secret to Soft Towels

Nothing beats wrapping yourself in a warm, fluffy bath towel. However, after a few washes, many high-quality towels can become stiff and scratchy. Here is how to maintain their hotel-like quality at home.

1. Skip the Fabric Softener

It sounds counter-intuitive, but fabric softeners coat the fibers with a waxy layer that reduces water absorbency. Instead, add half a cup of white vinegar to the rinse cycle to break down detergent residues.

2. Don't Over-Dry

Excessive heat weakens the cotton fibers and causes them to lose their natural bounce. Dry your towels on a medium setting, and remove them while they are still slightly damp to let them air-finish.

3. Shake Them Out

Simply shaking your towels before tossing them into the dryer and shaking them again upon removal helps fluff the cotton loops and keep them beautifully plush.